SA Estonian Business School
A. Lauteri 3, 10114
Vastuvõtuinfo: +372 665 1340 Rektoraat: +372 665 1300
Estonian Business School in Helsinki
Technopolis Ruoholahti, Hiilikatu 3, 00180
+358 40 844 2840

Katri Kerem

Katri Kerem

Katri Kerem

Head of the MA programme, Head of the Department of Marketing and Communication, Professor, PhD
+372 665 1382
Miscellaneous Information


Brief BIO

Katri Kerem is a professor of marketing in the Estonian Business School and head of the Department of Marketing and Communicationat EBS. Before starting academic career she has worked as an advertising and PR manager for one of the largest Estonian wholesale companies and has several years of work experience from the international advertising agency Saatchi & Saatchi. She has been teaching academic and executive education courses on varied marketing topics mainly related to advertising, internet marketing and e-business in different universities in Estonia. Professor Kerem has also been teaching international seminars in IAE Aix-en-Provence Graduate School of Management in France since 2011. She has also been consulting and arranging trainings for a wide range of organizations – businesses, local governments, NGOs, etc.


Competences/primary research areas

Professor Kerem’s research interests are mainly in the domain of consumer behaviour. She has been studying adoption of technological innovations, social media usage, adjusting to currency change and various other topics. Her special interest is consumer behaviour regarding food, including the influence of marketing on the food selection of kids and the role of food in person’s identity. 



Tallinn University of Technology (2003), PhD in economics

Tallinn University of Technology (1998), MSc in marketing

University of Tartu (1994), BA international economic relations

International Management Teacher Academy, CEEMAN (2010)



  • Advertising
  • Consumer Behaviour
  • Internet Marketing