The Estonian Business School (EBS) opened a campus in Helsinki in 2011, encouraged by the knowledge that interest in the school was steadily growing among Finns. That said, it was a step we took with certain reservations: not only had very few foreign colleges or universities truly established themselves in Finland, but many well-known Estonian companies had failed to make a go of it on the Finnish market as well. We were also in awe of the country’s education system and its quality – especially that of higher education, which is recognised worldwide. But in celebrating 10 years of EBS in Helsinki, we can take pride in the success we have achieved and set ourselves new goals for the decade to come.