EBS's Flea Market Promoted Community Responsible Change

Estonian Business School (EBS), in collaboration with the "Samm Korraga" project, organised a clothing recycling market on 2 May 2024. The heart of the event was community involvement and the promotion of sustainability. The initiative focused on raising environmental awareness among EBS students, introducing sustainable consumption, and creating an opportunity within the clothing recycling market framework for EBS students and staff to give used clothes a new life.

A big thank you goes to the organising team – the project's backbone and leader was "Samm Korraga". Significant contributions were especially made by members of the EBS Student Council, in cooperation with EBS High School youths. Supporting the youth were the EBS marketing and IT teams.


EBS's clothing recycling market consciously distinguished itself from the usual sales process and commercial experience. Students brought used clothes that had become too small for them or were no longer worn, and street-style pop-up sales booths spontaneously appeared in the EBS auditorium. The event's cosy vibe was created by comfortable bean bags, DJs spinning records, lighting solutions, and, of course, a café set up by the youth offering homemade baked goods and snacks.


Feedback to the event was positive. In total, the recycling market featured 12 active sales booths and an equal number of anonymous sellers. Clothes, shoes, and accessories filled the large EBS auditorium and an adjacent classroom. "Samm Korraga" project coordinator Emma Mand emphasised that the recycling market was an ideal way to provide students with practical project and entrepreneurial experience while simultaneously forming sustainable habits. "We hope that this event will be the starting point for many similar events in schools across Estonia," she said.


EBS's clothing recycling market is a significant step in an initiative that shows how educational institutions can play an important role in shaping sustainable consumption habits and spreading them, while also providing entertainment and community involvement.


We encourage the EBS community and everyone else to commit even more to sustainability!


EBS Wardrobe Renewal 2024