EBS Digital Product Management Microdegree | From Strategy to Execution

Practical info

Time

Jan 22, 2027 - Mar 19, 2027

Capacity

15 ECTS (390 academic hours, of which 72 in classroom and 318 individual work)

Prerequisites

Completed bachelor's or applied higher education degree
At least three years of professional experience in business or entrepreneurship
EU/EEA/Swiss citizenship or a valid temporary residence permit allowing study in Estonia.
English language proficiency at B2 level
Consultation with an EBS advisor before January 10, 2027 (register for the video consultation here)

Study Level

Current microdegree belongs to Master's study level

Language

The lectures and study materials are in English.

Method

In class - Students meet with the instructor in class at regularly scheduled times.

Price

€2,590

From 11.01.2027 the price is €2,800.

Location

EBS University, A.Lauteri 3, Tallinn

From Strategy to a Managed and Measurable Product

The value of this module lies in translating strategy and product concepts into a structured and scalable operating model. Participants learn how to build product roadmaps that function as real management tools—linking everyday decisions to business objectives. The module focuses on designing product operations that ensure clarity in priorities, efficient use of resources, and transparency across teams.

In addition, participants develop the ability to use data and user feedback to guide decision-making, reducing uncertainty and improving product outcomes. The result is a stronger capability to manage digital products not only from a development perspective, but from a business performance standpoint.

Who is Digital Product Operations and Process Management intended for?

This module is designed for working professionals responsible for the performance, development, or lifecycle management of digital products, also for EBS master students. It is particularly relevant for product managers, digital project managers, product owners, and specialists collaborating with development and operations teams.

The module is suitable both for those progressing through the full digital product microdegree journey and for experienced practitioners entering directly, provided they have prior exposure to digital product development, agile ways of working, or data-driven decision-making.

Topics Covered

Certificate

A micro-degree certificate with ECTS credits, which can be counted toward an EBS master’s programme

Microdegree structure

The master’s level microdegree programme runs from 22 January to 19 March 2027.

Lectures and seminars take place over nine training days: every other week on Fridays and Saturdays, and on two Thursdays. Each training day runs from 10:00 to 17:15. The schedule includes a 45-minute break and several short breaks.

Expected dates: 22.01, 23.01, 05.02, 06.02, 19.02, 20.02, 05.03, 06.03, 19.03.2027

In-class discussion and direct interaction add depth to the learning experience and help build valuable connections, but the lectures are also recorded.

The microdegree is worth 15 ECTS credits. The total workload is 390 hours, of which 72 hours are contact teaching and the remainder is independent study.
We value in-person learning and peer interaction, so all sessions are held on campus.

Register for the microdegree

Digital Product Operations and Process Management starts at Jan 22, 2027

Microdegree details

Leading lecturers

Marko Rillo

Head of MBA programme

Marko Rillo (PhD) is the Head of the MBA Programme and an IT and consultancy entrepreneur. He has advised companies, the European Commission, the EBRD, and the UN on business model renewal, innovative initiatives, and strategic development.
Marko earned his PhD in Management from the University of St. Gallen, focusing on how managers balance innovation and efficiency (Organizational Ambidexterity). He is also known for researching workplace playfulness and advancing the LEGO Serious Play methodology. He holds a master’s in economics from TalTech, a bachelor’s in business from EBS, and has studied strategy and innovation at INSEAD, IESE, and other renowned institutions. He teaches innovation, strategy, and change management and leads Helge Kool, a social initiative promoting happier school days for students.

Eveli Karner

Strategic & Human-Centered Development Lead

Eveli Karner is an expert in leadership, organisational change, and technology with over 20 years of experience, primarily focused on IT organisations and agile ways of working.

Her focus is on human-centred leadership in the context of technological transformation, including AI-enabled ways of working, role clarity, and collaboration in hybrid and technology-driven teams. Eveli works as a supervisor and coach, supporting leaders and teams in complex change situations and helping create clarity in priorities, roles, and responsibilities.

She has previously worked at Telia as an Agile Release Train Engineer and has contributed to the development of healthcare IT systems and national digital services. She is a certified SAFe® Practice Consultant (SPC) and a full member of the Estonian Association for Supervision and Coaching.

Eveli has studied Business Information Management (MBA programme) at Hogeschool-Universiteit Brussel / Katholieke Universiteit Leuven.

Not quite sure about your choice yet?

The programme is still being refined.

Join the interest list to get the latest updates directly to your inbox.

If you do not yet hold a bachelor’s degree or prefer a hands-on approach to product creation, we recommend the bachelor-level course Digital Product Development and Prototyping. It focuses on rapid experimentation and prototyping, while this microdegree takes a more structured approach, combining design, technology and validation into a decision-making process.