The success of a digital product no longer depends on the idea itself, but on the ability to test and refine it based on real user input. This course provides practical tools to turn a business idea into a functional and validated prototype using artificial intelligence and modern design approaches. Participants develop the ability to lead digital product development by making decisions grounded in user needs rather than assumptions.
Time
Sep 15, 2026 - Dec 8, 2026
Capacity
6 ECTS (156 academic hours, of which 32 in classroom and 124 individual work)
Study Level
Current course belongs to Bachelor's study level
Language
The lectures and study materials are in English.
Method
In class - Students meet with the instructor in class at regularly scheduled times.
Price
€880
Location
EBS University, A.Lauteri 3, Tallinn
The course develops the capability to move from an idea to a working prototype in a structured and resource-efficient way. Participants learn to connect user needs, visual design, and technical execution into a coherent development process.
The focus is on practical application and iterative development – solutions are continuously tested, analysed, and improved. The course provides a clear understanding of how to evaluate a digital product’s usability, technical feasibility, and business value before making larger investments.
The course is delivered together with EBS bachelor’s students and supports participants who want to strengthen their practical digital product development skills, whether to advance in their current role or to develop and test new business ideas.
• Specialists and practitioners involved in developing or commissioning digital solutions
• Entrepreneurs and aspiring founders who want to validate business ideas
• EBS entrepreneurship students
• No prior programming skills required, but an interest in digital product development is expected
The course is expected to take place from September to December 2026. Sessions are held approximately every two weeks on weekday afternoons, with a final full-day session (8 academic hours) at the end of the course.
The exact schedule will be confirmed by June at the latest. Lectures will not be recorded.
Digital Product Development and Prototyping starts at Sep 15, 2026
Marko Rillo (PhD) is the Head of the MBA Programme and an IT and consultancy entrepreneur. He has advised companies, the European Commission, the EBRD, and the UN on business model renewal, innovative initiatives, and strategic development.
Marko earned his PhD in Management from the University of St. Gallen, focusing on how managers balance innovation and efficiency (Organizational Ambidexterity). He is also known for researching workplace playfulness and advancing the LEGO Serious Play methodology. He holds a master’s in economics from TalTech, a bachelor’s in business from EBS, and has studied strategy and innovation at INSEAD, IESE, and other renowned institutions. He teaches innovation, strategy, and change management and leads Helge Kool, a social initiative promoting happier school days for students.
Kei Olbrei is an entrepreneur and digital product development practitioner, and the founder of the startup GoWorkaBit. He holds a bachelor’s degree from the University of Tartu and has extensive experience in product development. In recent years, he has focused on AI-based development and vibe coding, independently building various digital solutions and prototypes. In his teaching, he emphasizes practical application, helping participants develop the ability to turn ideas into functional solutions quickly.
Digital Product Development and Prototyping
15.09.2026 - 08.12.2026
Classes take place once a week during working hours. The exact schedule will be confirmed in June. Please contact us in advance to receive the schedule once it is finalised.
Applications are open until 25.08.2026
Course registration opens on July 1. If you are interested, please contact us and we will send you a reminder in advance avatudulikool@ebs.ee
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If you already hold a bachelor’s degree and wish to take a more structured approach to digital product development – combining user experience, technology and business strategy – we recommend continuing your studies in the microdegree programme Digital Product Design & Development.
