Digital Product Development and Prototyping

Why it matters?
A solution must be functional and testable, not just visual.

What will happen?
Creating user flows and shaping the visual and conceptual design.

Participants move from an initial idea to a structured product concept. The session focuses on user-centred thinking, defining requirements, and building the first visual prototype (wireframe).

Why it matters?
Ideas create value only when they are testable and functionally implemented.


What will happen?
Transforming designs into functional prototypes using AI and no-code tools.

Participants develop interactive prototypes by adding functionality to their designs. The focus is on rapid prototyping, using AI (“vibe coding”), and turning concepts into working digital solutions.

Why it matters?
Product value is validated through user feedback, iteration, and clear communication.

What will happen?
Presenting prototypes, live demos, and receiving structured feedback.

Participants test and present their solutions, demonstrating usability, business value, and technical feasibility. The session concludes with feedback and reflection on further development and scalability.

• High School Education or equivalent qualification.
• Valid temporary residence permit or EU citizenship/valid living permit

Upon successful completion of the course, the student:

1. Validates User Problems: Conducts professional user interviews and synthesizes findings into empathy maps and functional requirement documents.

2. Masters Rapid Prototyping: Selects and utilizes appropriate tools (Paper → Visual → Digital) to build increasingly complex versions of a digital product.

3. Applies "Vibe Coding" & AI: Leverages generative AI tools to build functional software prototypes without deep coding knowledge.

4. Executes Iterative Testing: Documents and analyses user behaviour through video evidence to drive product pivots and improvements.

5. Pitches with Data: Presents a final functional prototype alongside a strategic "Go-To-Market" plan and a reflection on the development process.

Successful completion of the course and obtaining the certificate require active participation in the learning process, consistent contribution to the development work, and submission of all required assignments.

Assessment is based on participation in the development process, the quality of the prototype, and the final presentation.

Participants are evaluated based on their video diaries, the functionality and usability of the prototype, the use of AI tools, and the clarity and persuasiveness of the final demo.

Participants who complete the course will receive a continuing education certificate with ECTS credits.

The course takes place at EBS’s modern campus in Tallinn, Lauteri 3. Students have access to ergonomic classrooms, the EBS library, and the cloud-based Canvas learning platform. The study process is supported by online tools such as Zoom, MS Teams, or Canvas Conference. Free Wi-Fi is available throughout the building.