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Digital Marketing in the Era of AI

Strategic Marketing

The Strategic Marketing course equips participants with practical skills and a strategic mindset to design and implement marketing strategies that support sustainable business growth and deliver a lasting competitive advantage. The master course integrates market analysis, customer targeting, and brand positioning with contemporary leadership practices.

Strategic Marketing is in preparation

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Future-oriented strategic thinking

This course redefines marketing as a strategic leadership tool that connects customer needs, market dynamics, and the company’s unique value proposition. Participants will develop marketing strategies grounded in big-picture thinking, teamwork, and the ethical use of technology—skills essential for success in today’s evolving business landscape.

Who is Strategic Marketing intended for?

This master level course is designed for for experienced professionals and team leaders from diverse backgrounds who are now working in business leadership roles. It is well-suited for those who have entered marketing roles or shaped their marketing experience over time but have never formally studied the subject.

Topics Covered

Certificate

Participants who complete the course will receive a continuing education certificate with ECTS credits.

Course structure

The lecture schedule is being finalized. The course will take place on Fridays and/or Saturdays only.

Course details

Strategic Marketing is in preparation

If interested, add your email to the waiting list and we'll send you a notification when the course details are ready and registration is possible.

Join waiting list

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Learning Journey Advisor

Kadri Osula

Learning Journey Advisor

kadri.osula@ebs.ee