How do unconscious biases and decision-making errors shape our everyday choices? This course teaches you to recognize irrational behavior and apply that insight strategically in marketing, product design, and service development. You'll learn to bridge psychology and economics to make data-driven, real-world decisions that influence consumer behavior.
Time
Mar 25, 2026 - Apr 22, 2026
Capacity
3 ECTS (78 academic hours, of which 24 in classroom, 54 individual work, and 0 practical work)
Study Level
Current course belongs to Bachelor's study level
Language
The lectures and study materials are in English.
Method
In class - Students meet with the instructor in class at regularly scheduled times.
Price
€410
Location
EBS University, A.Lauteri 3, Tallinn
The true value of this course lies in gaining a deep understanding of key behavioural economics concepts such as cognitive biases, heuristics, and nudging. Through practical examples and case study analysis, you'll learn how to apply these principles to interpret and influence consumer behaviour. As a result, you’ll develop the ability to design more effective marketing strategies based on how people actually behave – not how traditional models assume they should.
This course is ideal for learners who are interested in how people actually make decisions and how to apply that knowledge to understand consumer behaviour and improve marketing effectiveness. It is especially valuable for those with an interest in marketing, psychology, behavioural sciences, or data-driven business strategy, and who wish to develop practical skills for use in a modern business environment.
Participants who complete the course will receive a continuing education certificate with ECTS credits.
The course consists of weekly sessions held on Wednesdays together with EBS bachelor's students, from 10:15 to 13:30.
Lectures will not be recorded.
Behavioural Economics starts at Mar 25, 2026
Camila Niño Fernández is an experienced economist and faculty member at EBS, specialising in microeconomics and strategic business analysis. Her background spans both academic research and applied economic work, particularly in market dynamics and managerial decision-making. Camila is known for her clear, practice-oriented teaching style, helping learners translate complex economic models into real-world management decisions.
She holds a PhD in Economics (Aix-Marseille University, 2012), a Master’s degree in Public Economics (Aix-Marseille University, 2007), and an M.A. in Economics from Universidad de Los Andes (2005)
Behavioural Economics
25.03.2026 - 22.04.2026
Applications are open until 13.01.2026
Ask our specialist for advice
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