
Product and Technology Management
Combine product, technology, and business to create solutions that deliver real value.
Learn how ideas become digital products. In this Bachelor's programme, you will learn how to connect user needs, business goals, and technology, and take solutions from concept to launch.
Practical information
Volume
3 years, 180 ECTS
Language
English
Location
A. Lauteri 3, Tallinn, Estonia
Prerequisites
Secondary education or equivalent qualification; English proficiency at least B2 level
Study form
Daytime studies
Diploma
Bachelor of Arts in Social Sciences (BA)
Price
4050 € per semester
Why Choose This Programme
Combine technology and business
Learn how to connect user needs, business goals, and technological possibilities into working solutions.
Build real solutions
Work on projects, simulations, and practical assignments that reflect real product development challenges.
Learn the industry
The programme is developed in collaboration with coding school //kood and reflects real expectations in tech-driven organisations.
Is This Programme for You?
This programme is for you if you want to understand how ideas become real products.
This programme is for you if you are interested in digital solutions and want to learn how they are developed, launched, and improved.
You want to combine business thinking with technology and create products that deliver value for users and organisations.
You enjoy solving problems, working in teams, and thinking through both user experience and business impact.

What you will learn in this programme
You will develop the skills needed to work in product and technology roles.
During your studies, you build a strong foundation in product management, business, and technology.
You learn to analyse user needs, define product value, and make decisions based on data and evidence.
You also develop the ability to lead product development processes, work with technical teams, and bring solutions from idea to implementation.
Learning is practical and applied, combining multiple internships, projects, simulations, and real-life challenges.
Programme Overview
During the semester, you will acquire fundamental knowledge of business and product development, while developing analytical thinking, collaboration skills, and academic communication.
Courses:
Financial Statement Analysis
Learning and Collaboration Skills Development
Business English for Management
Business Mathematics and Statistics
Principles of Marketing and Product Development
Management and Organisational Behaviour
33 ECTS
During the semester, you will gain knowledge of product, technology, and project management, while developing practical skills required for a product assistant role.
Courses:
Internship: Introduction to the Software Development Lifecycle
English for Product and Technology Specialists
Business Communication
Project and Product Management
Business Design
Internship: Product Management Assistance
33 ECTS
During the semester, you will learn to design and develop products and software solutions by integrating design, technology, and management.
Courses:
Product and Service Lifecycle Management
Software Architecture and Development
Emerging Technologies in Business
Applied Business Law Seminars
Research Design
30 ECTS
During the semester, you will learn to improve products, services, and business models using research methods and collaboration with stakeholders.
Courses:
Digital Innovation in Entrepreneurship
Legal and Ethical Aspects of Business
Business Model Innovation
Qualitative and Quantitative Research Methods
Internship: Product Management
33 ECTS
During this semester most of the students go for an exchange semester abroad (Mobility Window) with the Erasmus programme. You can also take electives at EBS based on the individual interests and goals.
24 ECTS
During the semester, you will integrate product, technology, and leadership skills and develop solutions in teams.
Courses:
Digital Product Development and Prototyping
Product Management Simulation
Self-aware and Effective Leadership
Final Thesis
27 ECTS
Internship
Learn through real experience
At EBS, internships are part of your studies, not an extra.
During your studies, you complete three internships that give you real work experience early on. You are supported in finding an internship, guided through the application process, and get to meet employers.
By the end of the internships, you have gained experience, confidence, and a clearer understanding of your strengths. This gives you a strong starting point for entering the job market.
The quality of the EBS internship programme is recognised by the Estonian Education and Youth Board with the quality label “Recognised Internship System 2023–2027”.



Mobility Window
Study Abroad Semester
Rahvusvaheline kogemus on loomulik osa sinu õpingutest.
In your third year, you have the opportunity to spend a semester abroad. A built-in mobility window allows you to study in another country, experience a new academic and cultural environment, and grow both personally and professionally without extending your studies.
EBS has over 80 partner universities worldwide, including leading business schools such as Bocconi University, Copenhagen Business School, Toulouse Business School, Vienna University of Economics and Business, ESIC Business & Marketing School, and Nagoya University of Commerce and Business.
This gives you the flexibility to choose a destination that matches your interests and career goals, while gaining experience that prepares you to work in international environments.
How to apply
Start your journey at EBS
If you feel this programme is right for you, take the next step and apply. Your studies will give you the knowledge, experience, and connections to build your career.
Applying is simple. Review the requirements, submit your application, and prepare for the interview.
Loe lisa vastuvõtutingimuste ja kandideerimise kohta:
Get in touch and we will help you make your choice: