From Prompting to Prototyping: How New Digital Solutions Are Created

An intensive course on digital product development and prototyping, delivered to EBS students, demonstrated how quickly it is possible to move from an idea to a functional digital solution using artificial intelligence and effective prompting. In just three days, participants progressed from understanding user problems to building working prototypes.

The course was led by Marko Rillo and Kai Olbrei, with a strong focus on product thinking — how to connect user needs, business logic, and technological possibilities into a coherent whole. Students used AI tools to create designs, define logic, and build functional software prototypes, even without a deep technical background.

The result was a range of working solutions—from recruitment platforms to applications that simplify everyday life. The course confirmed that in today’s technology landscape, the critical skill is the ability to clearly articulate, test, and develop ideas—even if programming is not your core expertise.

Digital Product Management MBA (1-year programme)

EBS will launch a new one-year master’s programme this autumn: Digital Product Management MBA. It is designed for experienced professionals and leaders who want to operate at the intersection of technology and business.

The programme consists of four modules that follow the natural lifecycle of a product—from strategy and discovery to design, development, and scaling. The studies are delivered in a session-based format, taking place every other Friday and Saturday, and include sprint-based teamwork and practical simulations that can be immediately applied in everyday work.

Applicants with a prior master’s degree, a four-year bachelor’s degree, or at least seven years of professional experience can complete the programme within one year. Those who do not meet these criteria will continue into a second year, completing additional business administration courses alongside EBS MBA students in order to obtain the master’s degree.