AI is not only a risk – it is an opportunity to shape more sustainable and impactful education

Artificial intelligence (AI) is rapidly transforming business education and leadership. The question is no longer whether AI will impact higher education, but how it can be used to foster innovation, responsibility, and sustainability.

In an international Times Higher Education interview, EBS Rector Meelis Kitsing highlights that the role of business schools is to help future leaders understand the interconnections between AI and sustainability and to make informed decisions in a fast-changing technological environment. AI can serve both as a driver of efficiency and as a strategic tool for creating broader societal impact — if applied wisely. This impact, however, only materialises when AI is integrated across the curriculum and organisational strategy, rather than treated as a standalone technological topic.

EBS focuses on integrating business management, technology, and responsible thinking to prepare leaders who can leverage AI for the benefit of both companies and society.