International Business Administration MA
Master programme for experts in their field!
Study period: 2 years
Volume of studies: 120 ECTS
Form of study: evening studies
Study language: Estonian and English
Degree awarded: Master of Arts in Social Sciences
International Business Administration (MA) is designed for students with the Bachelor`s Degree in Business Administration, Economics or Management or equivalent. It offers specialists in their field to focus in areas of marketing management to become experts in their field.
Short description of the curriculum structure:
- Core subjects - 42 ECTS
- Special subjects - 42 ECTS
- Major (30 ECTS)
- Elective module (12 ECTS)
- Optional courses - 6 ECTS
- Master Thesis - 30 ECTS
TOTAL 120 ECTS
The curricula of International Business Administration MA can be found here.
The structure of the programme as well as information about each course can be found from EBS Study Information System.
International studies show that the biggest gap between the expectations of employers and skills of employees is visible in the different level of communication skills of managers and top specialists. The objective of this communication module is to teach the possibilities, forms and means of national, supranational and international communication and cultural, political and legal context of communication. Graduates will have the knowledge how to implement those skills in practice.
Practical skills: Formulation and implementation of the communication strategy, research of the target audience, preparation of the action plan for media relations, formulation of messages with regard to different audiences, cultural context and media.
Practical activities: negotiation strategies and tactics according to different levels and objectives, presentation and rationalization of ideas to different audiences.
Communication and Media Theory
Lecturer: Agu Uudelepp, PhD. Head of Council in Estonian Public Broadcasting. Has been teaching communication since 1998. As PR specialist has advised or organized PR campaigns for governmental organizations, businesses and NGO-s. Multiple laureate of Estonian advertising awards and honoured as the best freelance columnist of the main Estonian weekly newspaper Maaleht.
Description: The development of communication and media theory. The role and importance of mass media in the modern society. Possibilities and restrictions in strategic communication, the influence of mediated reality and mass media on attitudes and behaviour. The implications of cognitive and social factors, their influence on the strategic planning of communication.
Lecturer: Peeter Škepast has graduated Tallinn University of Technology as civil engineer and got later MBA from EBS. Peeter has worked in civil service and last 9 years in international engineering company. Negotiation as an art has been Peeter's passion for many years. Peeter's mission is to provide skills how to claim higher value for all negotiation parties.
Description: Negotiations on international, interdisciplinary, horizontal and internal level. Preparation, formulation of objectives and arguments, different roles in negotiation teams, recognition and neutralization of manipulative negotiatiation techniques. Practical exercises.
PR and Media Relations
Lecturer: Agu Uudelepp, PhD. Head of Council in Estonian Public Broadcasting. Has been teaching communication since 1998. As a PR specialist has advised or organized PR campaigns for governmental organizations, businesses and NGO-s. Multiple laureate of Estonian advertising awards and honoured as the best freelance columnist of the main Estonian weekly newspaper Maaleht.
Description: Models of PR and the logic of media. Planning for strategic PR and media relations. Relations with stakeholders and target audiences. CSR and environmental issues in PR. Communication with the internal public. Formulation of messages. Spokespersons and their training. Tactics of media relations: visual, spoken and written tactics. Practical assignments.
Practical Public Speaking
Lecturer: Liisa Past, MA. Liisa Past has versatile experience in communication. As an educator she has been focusing on public speaking, debating and persuasion since 2000.
Description: Preparation to speak: formulation of key message, analysis of the public, preparation of arguments, examples and visualization, arrangement of suitable room. Speaking process: body language, public engagement, voice, answering questions, understanding the public, and correct usage of technical aids. Video training.
Creative Economy module is created in cooperation with Creativity Lab, creative economy think-tank founded and managed by Ragnar Siil, chair of the European Union expert group on cultural and creative industries for many years and currently a member of European Creative Industries Alliance group of experts advising the European Commission in matters related to creative economy. The lecturers of the Creative Economy module include leading experts from Europe, both academics and practitioners. Language of instruction will be English.
Creative Economy module does not focus on a specific cultural or creative sector (e.g. music or design) nor creative people and creative enterprises, rather it gives an in-depth overview of the horizontal themes relevant for 21st century economy and entrepreneurship. The role of culture and creativity as catalyst for innovation and source of new business models is critical for businesses in all sectors as well as for the creative sectors, trying to find new solutions to increase their competitiveness and developing their products and services. The module also touches upon the subjects relevant for policy makers and creative managers working to create and manage environments that foster creativity and innovation.
The Creative Economy module includes the following subjects:
- Design Management
- Managing Creative Teams and Enterprises
- Introduction to Creative Economy
- Intellectual Property and Copyrights
As a result the students:
- are aware of main theoretical and practical approaches to creative economy, have a knowledge of the business opportunities and different business models of creative enterprises in variety of creative sectors;
- have an overview of contribution of culture and creativity in innovation and development of new business models and understand the important role that creative enterprises and creative professionals play in developing products and services;
- understand the role of design in adding value to enterprises and are able to implement design management and design thinking principles in practical business environment;
- understand and are able to use the tools and methods to protect and commercialise the intellectual property created within the company or in cooperation with external partners.