Digital Marketing module starts
Marketing has always been about businesses connecting with their audiences in the right place at the right time. With the continuous emergence and widespread adoption of the internet across multiple business types, digital marketing has become an essential part of every company’s business strategy. Not only does digital marketing allow companies to boost their brand and their visibility, but it has also become a key part of driving direct sales, user acquisition, effectively entering new markets or user segments - essentially increasing the performance and effectiveness of companies. Therefore, it’s crucial to gain an understanding of how digital marketing ties into the overall marketing and further business strategy, and how it can be effectively leveraged to achieve the primary goals of any company.
The course will cover the essentials of digital marketing as a whole, with the focus on Google marketing products: the recent trends and development of digital marketing, a practical deep-dive into marketing types (Search, Display, Video, App advertising), ways to measure marketing activities and beyond that. The primary goal of the course is to provide hands-on experience on how marketers think and implement their ideas.
The target audience for the course are Marketing specialists and C-/B-level managers of SMBs or enterprises who are passionate about marketing and responsible for decision-making in sales and marketing.