Service Design for Marketing

This undergraduate-level microdegree provides a clear and practical framework for designing marketing through service design logic—from analysing customer behaviour to developing solutions and communicating them effectively. The programme helps you understand how different marketing activities connect to the customer journey and how to manage them in a structured way.

The knowledge gained is not only conceptual but directly applicable. You will learn to evaluate the effectiveness of solutions, make informed decisions, and develop marketing as a system that supports both customer experience and business objectives.

• marketing specialists who want to move from campaign-based execution to a more systematic and customer-centric approach;
• product and service managers and professionals involved in customer experience development;
• practitioners from other fields involved in marketing tasks who seek structured knowledge and practical frameworks;
• students and early-career professionals with basic marketing knowledge who want to develop practical skills and understand customer-centric marketing.

EBS reserves the right to make changes to the programme in collaboration with the course lecturers to ensure the best possible learning experience.

Graduates of the programme will receive a certificate of microdegree with ECTS credits 

The on-site learning of the microdegree programme takes place from the beginning of September to mid-December 2026. Lectures and seminars are held twice a week on weekdays in a classroom setting. Classes are scheduled during daytime hours, generally between 10:00 and 17:00, and no online or live-stream options are provided.
For the exact timetable, please contact us for details.