
Mind Gym Workshops by EBS sessions offer interactive learning bites where participants quickly acquire practical techniques that can be applied immediately. The workshops are led by experienced practitioners and support clearer thinking and smarter decision-making in today’s volatile environment. The result is a leader who acts with greater focus and a stronger strategic grip.
The objective of the workshop is to provide participants with a clear and practical understanding of how pricing strategies impact a company’s profitability and growth. It helps to frame pricing as a strategic management decision rather than merely a marketing tool. Participants gain the knowledge and tools to design a pricing strategy that reflects the value created and enables the company to capture fair compensation for its offering.
Time
Mar 24, 2026 - Mar 24, 2026
Capacity
4 academic hours (including 4 in classroom, 0 individual work, and 0 practical work)
Language
The lectures and study materials are in English.
Method
In class - Students meet with the instructor in class at regularly scheduled times.
Price
€390 + VAT
Location
EBS University, A.Lauteri 3, Tallinn
Pricing as a Strategic Growth Lever
Pricing is one of the most underestimated yet most powerful factors in a company’s profitability equation. The course helps participants understand why pricing strategy is an integral part of an organization’s overall business strategy.
A Value-Based Approach to Pricing
Participants gain an initial overview of tools and frameworks that help identify customers’ true willingness to pay and avoid giving away value through pricing that is set too low.
Practical Frameworks and Real-World Experience
The workshop is built on proven methodologies, practical examples, and best practices derived from extensive project experience across a wide range of organizations.
The workshop is designed for mid- and top-level managers, product managers, pricing specialists, and anyone who wants to better understand how a value-based pricing strategy supports a company’s sustainable growth and profitability.
* The training organizers reserve the right to make changes to the program in cooperation with the lead instructor, taking into account the composition of the group in order to ensure the best possible quality.
The duration of the training day is from 9:45 to 13:00.
Mind Gym Workshop: Pricing strategy starts at Mar 24, 2026
24.03.2026 - 24.03.2026

Renato Sydler is an accomplished strategy executive with over a decade of experience in guiding large organizations and consulting teams to achieve operational and strategic excellence. He specializes in complex problem-solving within corporate strategy, focusing on areas like organizational development, operations, and project management. Renato has led numerous high-impact projects, particularly in the energy and telecommunications sectors, driving growth, process optimization, and strategic transformation. He holds a Doctor of Science in Strategic Management and Innovation from ETH Zurich. He joins EBS part-time as an Associate Professor of Practice to strengthen our R&D expertise in smart and sustainable energy management.
His hiring is made possible through the generous support of the Cross-Sectoral Mobility Measure (SekMo), implemented by the Estonian State Shared Service Centre (2021-2027.1.01.24-0705).
Price
€390
+ VAT
Price with VAT €483.60
Purchase access to development programme
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Send your question by email: marju.kurg@ebs.ee

Marju Kurg
marju.kurg@ebs.ee
Marju Kurg
marju.kurg@ebs.ee