The Strategic Marketing course equips participants with practical skills and a strategic mindset to design and implement marketing strategies that support sustainable business growth and deliver a lasting competitive advantage. The master course brings together market analysis, audience targeting, brand management, and communication into one cohesive strategic plan.
Time
Aug 28, 2026 - Dec 12, 2026
Capacity
3 ECTS (78 academic hours, of which 16 in classroom and 62 individual work)
Prerequisites
To ensure effective participation and meaningful peer learning, applicants are expected to meet the following criteria:
Study Level
Current course belongs to Master's study level
Language
The lectures and study materials are in English.
Method
In class - Students meet with the instructor in class at regularly scheduled times.
Price
€500
Location
EBS University, A.Lauteri 3, Tallinn
This course redefines marketing as a strategic leadership tool that connects customer needs, market dynamics, and the company’s unique value proposition. Participants will develop marketing strategies grounded in big-picture thinking, teamwork, and the ethical use of technology—skills essential for success in today’s evolving business landscape.
This master level course is designed for for experienced professionals and team leaders from diverse backgrounds who are now working in business leadership roles. It is well-suited for those who have entered marketing roles or shaped their marketing experience over time but have never formally studied the subject.
The University reserves the right to make adjustments to the programme in cooperation with the lead lecturer to ensure the best possible learning experience.
The estimated course period is from end of August until to December 2026. The lecture schedule is being finalized and will be confirmed in December 2026.
The course consists of sessions held every other week on Fridays and Saturdays from 10:00 a.m. to 5:15 p.m. Each day includes a 45-minute lunch break as well as short breaks.
Strategic Marketing starts at Aug 28, 2026
Nilay Rammul is a Strategic Planner with 10+ years of experience in fusing consumer insights, market trends, and business objectives to craft compelling brand narratives.
She has worked at global renowned advertising networks like Saatchi & Saatchi, Grey, and BBDO, building creative attack strategies to build sustainable and meaningful brands. Nilay holds an MA in Marketing & Advertising Communications, obtained from Bournemouth University, UK in 2011.
Over the years she have worked as the key strategist for brands like Milka, Cigna, Seesam, RedBull, Jacobs, Sbarro, PepsiCo, Mars, Põltsamaa, World Cleanup Day, Rohetiiger, TAI and many more. She was also part of the strategy team that won 11 Effie Awards Turkey in 2015 right before she moved to Tallinn, Estonia.
Strategic Marketing
28.08.2026 - 12.12.2026
The course is planned to take place on Fridays and Saturdays between 28 August and 12 December, but it will most likely run over a period of two to three months. The exact course schedule will be confirmed in May.
Applications are open until 18.08.2026
To register for the course, please contact with Learning Journey Advisor
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