Professional Sales is a hands-on and systematic course that builds a clear understanding of how sales truly operates within an organisation and how measurable results are achieved. The course combines modern sales concepts, data-driven sales management and sales psychology to develop the skills required for successful B2B, B2C and complex enterprise sales. It is designed for those who want to sell with confidence, integrity and impact.
Time
Feb 3, 2026 - Mar 17, 2026
Capacity
3 ECTS (78 academic hours, of which 24 in classroom, 54 individual work, and 0 practical work)
Study Level
Current course belongs to Bachelor's study level
Language
The lectures and study materials are in English.
Method
In class - Students meet with the instructor in class at regularly scheduled times.
Price
€459
Location
EBS University, A.Lauteri 3, Tallinn
Participants gain the ability to design effective sales strategies, build and manage sales funnels, lead sales teams and apply numbers-based management tools such as KPIs, sales funnels and OKRs. Strong emphasis is placed on real-life applications, ethical selling and customer psychology—capabilities that distinguish professional sales leaders and create sustainable value for both customers and organisations.
The course is suitable for participants who have prior experience in sales or customer-facing roles and wish to make their sales activities more structured, systematic and results-driven. It is particularly well suited for those who are already active in the labour market or at an early stage of their career and see sales as an important part of their professional development.
Participants who complete the course will receive a continuing education certificate with ECTS credits.
The course consists of weekly evening sessions held from 3:45 PM to 7:00 PM.
Lectures will not be recorded.
Professional Sales starts at Feb 3, 2026
Ülane Vilumets (MBA) on praktilise müügi- ja personalijuhtimise kogemusega koolitaja, kelle taust ühendab müügi, meeskondade ülesehitamise ja organisatsioonide arendamise. Tal on nii bakalaureuse- ja magistrikraad Estonian Business Schoolist.
Oma karjääri alustas ta USA otsemüügiettevõttes Southwestern, kus oli üheks Leedu divisjoni asutajaks ning pani nelja aasta jooksul kokku mitu müügimeeskonda, pälvides tunnustust nii isiklikus müügis kui ka värbamises. Seejärel töötas Ülane Uus Maa Kinnisvarabüroos, kus arendas välja ettevõtte sisekoolitussüsteemi ning vastutas personalijuhtimise eest. Alates 2020. aastast töötab Ülane e-Residency programmis äriarenduse meeskonnajuhina (Team Lead, Business Development).
Katrin Kiviselg is an experienced sales strategist and trainer who helps companies build effective and scalable sales systems and develop high-performing sales processes. She has international experience in B2B sales, key account management, and the development of sales teams and leadership programs.
Currently, Katrin works as a sales partner at Combat Ready, where she is responsible for managing larger client relationships, communication, and the development of leadership training programs in collaboration with clients. She holds a Bachelor’s degree in Law from the University of Tartu
Professional Sales
03.02.2026 - 17.03.2026
Applications are open until 02.02.2026
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