Digital Marketing
Digital marketing is a central driver of growth and visibility for modern organisations. The bachelor-level Digital Marketing course provides practical knowledge and skills for planning, launching, and managing effective digital marketing campaigns across various channels. Taking place in February-March 2027, the course combines digital marketing theory, real-world cases, and hands-on assignments, enabling learners to build a strong digital presence and support organisational business goals.
Digital Marketing is in preparation
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A comprehensive view of modern digital marketing
The course provides a comprehensive understanding of digital marketing as a strategic and measurable business function. Participants learn how to set objectives, select the most suitable digital channels, build a website and social media presence, and use data and analytics to guide marketing activities.
A strong emphasis is placed on practical experience. During the course, participants plan and execute digital campaigns, work with leading international platforms, including Google and Meta, and build confidence in using digital marketing tools for both personal branding and organisational needs.
The course also addresses ethical considerations in digital marketing, helping participants make informed and responsible decisions in a rapidly evolving digital environment.
Who is Digital Marketing intended for?
The course is designed for learners who have basic knowledge of marketing or practical experience in digital marketing and wish to further develop and structure their skills. It is particularly suitable for those who already use digital channels and tools in their daily work but are looking for a more comprehensive and theoretical framework to support informed decision-making and strategic planning in digital marketing.
The course is delivered together with EBS bachelor’s degree students and supports continuing learners who are already active in the labour market and plan to move into more responsible roles in marketing, business development, communication, or entrepreneurship.
Explore the course
The course is delivered over up to six sessions, with each session building on the previous one. Classroom learning combines discussions, group work, and practical assignments.
All sessions take place in person at EBS in Tallinn. Online participation is not available.
Classes will be held once a week during working hours. The English course is planned to take place between February and May 2027. The exact schedule will be confirmed soon.
Topics Covered
The role of digital marketing in business, setting objectives, and planning campaigns to support business goals.
How to build a functional website and understand the technical and content foundations that support digital marketing.
Search engine optimization (SEO), keyword analysis, paid advertising (PPC), Google Ads, display advertising, and retargeting.
Facebook and Instagram marketing, content creation, audience engagement, and using email marketing to communicate with customers.
Understanding key digital marketing metrics, analysing campaign performance, using conversion funnels, and exploring the potential applications of AI in digital marketing.
Applying digital marketing concepts and tools through practical assignments. Students work in groups to create a website and social media presence and present their work at the end of the course.
Entry requirements
- High School Education or equivalent qualification.
- Previous knowledge foundations of marketing
- Valid temporary residence permit or EU citizenship.
Learning outcomes
Upon completion of the course the student:
1. Acknowledges the main concepts, tools and channels in digital marketing. (Knowledge)
2. Plans digital marketing campaigns to achieve business objectives. (Application)
3. Discusses the ethical challenges of user tracking and profiling. (Social)
4. Applies digital marketing tools for personal and professional branding. (Individual)
5. Develops confidence in using digital marketing for effective business communication. (Transferable)
Requirements for completing the course
To successfully complete the course and receive a certificate, students are required to actively participate in contact classes and complete all mandatory assessment components. Successful completion requires passing all group assignments, the test, and the practical presentation according to the established requirements. All assessment components are compulsory.
Grading Criteria
Student performance is assessed through group assignments, a test, and a practical group presentation.
As part of the practical work, students create a website and develop a social media presence, presenting their work as a group. The test assesses their understanding of key digital marketing principles, tools, and concepts covered in the course.
Assessment is based on the achievement of learning outcomes and the ability to apply digital marketing knowledge in practical and business-related contexts.
Certificates awarded
Participants who complete the course will receive a continuing education certificate with ECTS credits.
Learning Environment
The course takes place at EBS’s modern campus in Tallinn, Lauteri 3. Students have access to ergonomic classrooms, the EBS library, and the cloud-based Canvas learning platform. The study process is supported by online tools such as Zoom, MS Teams, or Canvas Conference. Free Wi-Fi is available throughout the building. On-site attendance is required.
Course Instructor
Ivar Krustok
Visiting lecturer
Ivar Krustok is a digital marketing, advertising technology, and artificial intelligence expert with over 10 years of industry experience. He has held senior positions at OMD Estonia and Resolution Media, working with international brands such as McDonald's, Nissan, Carlsberg, and Renault.
Ivar is currently Chief AI & Innovation Officer at Initiative Estonia and Co-founder of Synapic. Previously, he spent nearly nine years at Delfi Meedia, working in digital product development, data analytics, and artificial intelligence.
Since 2019, Ivar has been teaching digital marketing at Estonian Business School. He has also lectured at Tallinn University and serves as a startup mentor at Tehnopol.
Digital Marketing is in preparation
If interested, add your email to the waiting list and we'll send you a notification when the course details are ready and registration is possible.
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If you already hold a bachelor’s degree and wish to explore digital marketing topics in greater depth – developing a strategic, data-driven and AI-enabled approach – we recommend continuing your studies in the microdegree programme “Digital Marketing in the Era of AI"
