Nilay Rammul

Nilay Rammul is a Lecturer of marketing and a Junior Researcher in the Economics and Policy Studies Knowledge Team.

She teaches Consumer Behaviour on Bachelor's programmes and Marketing Strategy on Executive MBA and Master's programmes, combining academic expertise with more than ten years of professional experience as a Strategic Planner. Her teaching integrates evidence-based research with practical business experience, helping students connect marketing theory with strategic decision-making in real-world contexts.

She is currently a PhD candidate in Education, exploring the intersection of educational economics and behavioural studies, with a particular focus on parental agency in education. Building on her background in strategic marketing and consumer behaviour, her research brings an interdisciplinary perspective to underexplored questions of educational decision-making, particularly school choice and the development of motivation. Her work aims to deepen understanding of how behavioural insights can inform education, policy, and organisational practice.