EBS Elected Katri Kerem as a Marketing Professor
EBS Senate elected Katri Kerem as a Marketing Professor and a Head of the newly created Marketing Chair in Estonian Business School.
"The election of Katri Kerem as a Marketing Professor in EBS has a symbolic significance – Katri is the first professor aged under 40. We hope that this historic moment will pave the way for a new generation of professors and will be an inspiration to the current doctoral students," said EBS Rector Peeter Kross.
Katri Kerem has defended her PhD in Tallinn University of Technology. Prior, she acquired a master"s degree in economics at the same university and a bachelor"s degree in international economic relations at Tartu University. During various foreign exchange and scholarship programmes Katri has studied at the University of Groningen in the Netherlands, St. Joseph"s University in the United States, University of Jyväskylä in Finland, and Royal University of Technology in Sweden. She has also passed a series of professional seminars and training programmes.
Katri Kerem’s present research is related to consumer behaviour in using innovative products and services. Her research in the field of Internet banking has been published in international scientific journals and the results have been presented in several conferences. At present, Katri’s main research interest is consumer behaviour in virtual social networks.
"I am glad that marketing area, which has great importance in achieving a company’s business goals, has also become a credible science in academic world. My election as a Marketing Professor and a Head of the newly created Marketing Chair in Estonian Business School is certainly one sign of this development. I hope to contribute to the development of marketing as an academic field both in EBS as well as at large in Estonia," said Katri Kerem.
Katri Kerem, who previously worked as a docent in EBS, has also a long-term work experience in the field of marketing. Among other things, Katri has previously worked in the wholesale chain AbeStock as an advertising and public relations manager and in advertising agency Saatchi & Saatchi as a project manager. Thus, Katri thinks it is important that acquired theory is supported by the marketing practice and she makes close collaboration with several organizations in the field of marketing to develop marketing studies.
About EBS:
Established in 1988, EBS is the oldest privately owned business university in the Baltics. With more than 1500 students, EBS’s goal is to give active and business-minded people academic knowledge and the necessary skills to use it. In its twenty years, EBS has grown into one of the Baltic’s biggest private universities, teaching entrepreneurship and business administration at Bachelor’s, Master’s and Doctorate levels. EBS has over 70 partner universities from Europe, America, Australia and Asia, enabling a wide exchange of both students and lecturers. For more information visit www.ebs.ee
